Good Social is a social and creative agency partnering with lifestyle brands and founder-led businesses to build meaningful digital presence and long-term growth.

We blend strategic insight with strong creative direction to ensure brands show up with clarity, confidence, and cultural relevance. Our work moves beyond reactive posting — we guide brands in shaping identity, building community, and creating content that resonates deeply.

Building culturally relevant brands through strategy, creative direction, and modern social storytelling.

Modern brands need more than social media.

Today’s audiences expect brands to feel intentional, visually compelling, and culturally aware. Social platforms are no longer just marketing channels — they are where brands build identity, community, and relevance. At Good Social, we guide brands beyond reactive posting and toward thoughtful storytelling and strategic growth.

Because presence without direction is just noise.

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Good Social was founded by Jillian Graffagnino after nearly a decade working across social media, influencer marketing, and brand strategy.

Throughout her career, she recognized a growing gap between brands producing content and brands building lasting cultural presence. Good Social was created to bridge that gap — blending strategic clarity with strong creative direction to help modern brands grow with intention and relevance.

Today, Jillian partners closely with founders and teams as both strategist and creative director, guiding brands toward cohesive identity, meaningful storytelling, and long-term growth.

Her work focuses primarily on lifestyle, beauty, wellness, and hospitality brands shaping modern culture through intentional brand building.

Led by Jillian Graffagnino

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Our Services

  • We craft high-quality, engaging content across platforms that resonates with your target audience.

    • Professional Photography

    • Professional + iPhone Videography

    • Vision Boards

    • Styled Shoots + Shot Lists

    • Reel / TikTok Creation

  • Customized organic social media management and strategy development to align with your brand’s voice and objectives, leveraging data-driven insights for growth and visibility.

    • Content Calendar Creation + Execution

    • Content Strategy

    • Profile Optimizations

    • Paid Ad Management

    • Data Analysis

  • We conceptualize and execute cohesive, visually stunning campaigns to strengthen your brand identity and captivate your audience.

    • Moodboards

    • Concept Development

    • Shot List + Propping

    • Vendor Sourcing

    • Set-Up + Styling

  • Receive expert guidance on strategies tailored to your brand and maintain effective in-house digital marketing.

    • Content Strategy

    • Data Analyzation

    • Social Media Audits

    • Competitor Analysis

  • Staying ahead of social media trends ensures your content remains fresh, relevant, and aligned with evolving audience preferences.

    • Emerging Platform Insights

    • Algorithm Adaptation

    • Competitor + Industry Trend Monitoring

    • Seasonal Trends

  • We cultivate engaged online communities by fostering genuine interactions, building loyalty, and maintaining meaningful client-consumer relationships.

    • Daily Engagement

    • Community Management

    • Organic Follower Growth

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Do You Need Good Social?

Whether you're looking to refine your brand’s social strategy, craft engaging content, or amplify your online impact, we’re here to help.

Complete the form below — this brief application helps us determine if our expertise aligns with your business needs. We’ll be in touch soon to explore how we can best collaborate.

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